Bowdabra crafting products are owned by HPA Enterprises, a Nevada based corporation with USA and International distribution. Our founder and CEO is Sandy Sandler, the inventor of the original Bowdabra and bow wire products.
There were a couple bow-makers on the market, but Sandy was consistently disappointed in their quality and difficulty to use. At this point, she realized there just might be a market for an easy-to-use bow-maker that actually created beautiful, hand-tied bows.
She was certain that retailers would love it – and they did; they just didn’t buy it. With other bow-makers on the shelves, craft retailers were unwilling to stock the Bowdabra – though they sung its praises. Frustrated with paltry response to the Bowdabra by the U.S. market, Sandy called upon her MBA in International Business and headed overseas.
Sandy attended the Premier Trade Show, a Christmas-oriented show, in Frankfurt, Germany, where she approached ribbon manufactures with the Bowdabra. A Swiss ribbon manufacturer, the Kuny group, expressed interest in the bow-making contraption and suggested that Sandy join their booth at HIA Europe to demo the Bowdabra with their ribbons. They also promised to introduce her to their distributors. Sandy accepted the offer headed to Maastricht, Holland for the show.
The plan was to alternate between a hand-tied bow demo and the Bowdabra. Visitors would make a bow and take it with them at one of eight “make it and take it” stations. The response to the Bowdabra was so strong there weren’t any hand-tied demos – just the Bowdabra. When day one of the show ended, Kuny approached Sandy and asked that she not show the Bowdabra to any other distributors. The ribbon manufacturer developed Kuny packaging, a 30-minute video, and began marketing the Bowdabra in Europe.
Bowdabra began to sell in Europe, Brazil, and Australia. Sandy decided it was time to bring the product back state side and created Nuvelle Crafts, LLC. In December of 1998, the Bowdabra debuted on QVC, selling as many as 11,375 units in 14 minutes on air. Over time, QVC topped $2.5 million in retail sales of the Bowdabra.
Today, crafters can find the Bowdabra in retail stores like A.C Moore, Michaels and Walmart. In addition to the Bowdabra, Nuvelle Crafts also offers ribbons, accessories, and instructional videos on using the Bowdabra for home and bridal décor.